Company

Company

We began combining Italian ingenuity with southern hospitality more than three decades ago when the late Ed Wettach purchased Ferrari South in Jackson, Mississippi. Ten years later, Ed partnered with longtime car enthusiast Hugh Steward to acquire FAF Motors. With this acquisition, they evolved the exclusive Ferrari dealer into Ferrari, Maserati, Aston Martin of Atlanta.

The success Ed and Hugh created over the decades was founded in a deep passion for Italian automotive excellence and a love for people. It’s that mindset that guided the business in 2008 to bring a like-minded Will Campbell to Atlanta to serve as General Manager, continuing the unique people-first approach. After Ed’s passing in 2013, his sons, Webb and Eddie, joined Will to continue the tradition as Ferrari Maserati of Atlanta.

That same people-first thinking defines Ferrari of Atlanta to this day. Our promise to our customers is simple — we will represent Ferrari with unique passion and support our customers with unique care. We are Ferrari lovers, just like you.

Ferrari Heritage

The company’s story officially began in 1947 when the first Ferrari emerged from the historic factory entrance on Via Abetone Inferiore in Maranello. The 125 S, as it was known, embodied the passion and determination of the company’s founder.

Enzo Ferrari devoted his entire life to designing and building sports cars. In 1938, Enzo Ferrari was appointed head of Alfa Corse but quit the position in 1939 to set up his own company, Auto Avio Costruzioni. This new company produced the 1,500 cm³ 8-cylinder 815 Spider, two of which were built for the Mille Miglia in 1940.

All racing activities ground to a halt, however, with the outbreak of the Second World War, and in late 1943, Auto Avio Costruzioni moved from Modena to Maranello. The end of the war saw Ferrari design and build the 1,500 cm³ 12-cylinder 125 S, which made its competitive debut at the Piacenza Circuit on May 11, 1947. Since that day, Ferrari has garnered over 5,000 victories on the world’s tracks and roads, becoming a modern-day legend in the process.

The legendary symbol used by Ferrari has heroic origins. It was first adopted as a personal emblem by a highly decorated Italian World War I pilot, Francesco Baracca, who had it painted on the fuselage of his aircraft. At the end of the war, Baracca’s parents offered to allow Enzo Ferrari use of the Cavallino Rampante (Prancing Horse) symbol. He adopted it as the logo for his racing Scuderia, placing it on a yellow shield in honor of his hometown of Modena and topping it with the Italian tricolor.

The History of Ferrari of Atlanta

Management Team

Webb Collums President
Webb Collums President

Webb’s definition of Italian ingenuity and southern hospitality is simple, "The moment you step into Ferrari of Atlanta, you become a member of the family because you share the same passion about these iconic brands that we do. And we have been very blessed to have a caring, knowledgeable staff that are eager to share their years of luxury car experience with you. That's what sets us apart from the others. That's why we have such loyal customers."
As the stepson of Edward Wettach III, one of the founders of Ferrari Maserati of Atlanta, Webb grew up watching and working alongside his stepfather at Ferrari South in Mississippi and later in Atlanta. Having been immersed in the culture of fine Italian automobiles since 1983, Webb has a deep understanding of the heritage, craftsmanship, and performance of these Italian works of art. He has toured the factories in Italy, attended numerous Ferrari National Meets, Ferrari Challenge races, Formula 1 races, new car launches, and car shows throughout his career. But along the way, one thing Webb learned from Ed is how to treat our clients with superior personal service.

WILL CAMPBELL General Manager
WILL CAMPBELL General Manager

Will grew up around automobiles, but his love for Italian auto innovation was sparked at seven years old. As Will was helping sweep the floors of his local Texaco station, he saw his first Ferrari, a Daytona Spyder. That’s when a true love affair with Italian automotive ingenuity began. Today, as General Manager, Will brings his relentless work ethic and love of Italian innovation to Ferrari of Atlanta.

Will takes tremendous pride in continuing the values of honesty and exceptional personal service instilled by Ed Wettach. It's a mindset and legacy you can feel the moment you step through the doors, whether you're an enthusiast spending the afternoon enjoying these fantastic automobiles or a customer shopping for your dream car.

CRAIG FORBES General Sales Manager
CRAIG FORBES General Sales Manager

As a teenager, Craig would drag his parents to FAF Motorsports to check out the latest inventory and chat with the staff. A few years later, after earning his undergraduate degree from Auburn University, Craig followed his love for automobiles and took a summer job at a local Infiniti, Audi, Rolls Royce, and Bentley dealership. In 1999, he took a position as National Sales Manager for Panoz Auto Development in Braselton, GA, but no matter where he worked, he would always feel the pull of his love for Italian automotive ingenuity. So, in 2003, Craig followed his passions and joined the Ferrari of Atlanta family.

Craig truly enjoys working with his customers to match them with their ideal automobile, but it's also the things Ferrari of Atlanta does outside of the dealership that hold a special place in his heart. For Craig, efforts like the annual Rides to Remember event, helping to fight childhood cancer, set Ferrari of Atlanta apart from every other automotive dealer.

Our Sales Team

DANIEL BURRIS Sales/Finance Manager
DANIEL BURRIS Sales/Finance Manager

For the past six years, Daniel has been living his passion for exotic sports cars as the Sales and Finance Manager at Ferrari of Atlanta. A people person by nature, he prides himself on building lasting relationships with his teammates and his customers. In fact, he even took a Ferrari California onto the tarmac to show a customer who was getting off his private G5 jet. Of course, with Daniel, that's just another day at the office.

MICHAEL
MICHAEL "BIG MIKE" MCELROY Sales Associate

Ever since he first saw the movie Gran Prix, Mike has been fascinated with Italian automobiles. Luckily for us, this fascination has led him to Ferrari of Atlanta. From his humble beginnings selling used cars in the mid 80s to helping his clients discover the perfect Ferrari today, Mike knows just how to help his customers fuel their passion for Italian performance. One of his greatest joys is seeing how excited his clients get as they take delivery of their new car, something he has the honor of experiencing every day.

MICHAEL MILLS Sales Associate
MICHAEL MILLS Sales Associate

If you were to ask Michael why you should choose to purchase a Ferrari, his answer would be quite simple: exclusivity, passion, and performance. And that's exactly what you'll get. His enthusiasm for fine Italian craftsmanship and performance is evident the minute you start talking to him about cars. And it's fueled even more each time he helps his clients realize their Ferrari ownership dreams.

JACQUELINE JOHNSON Marketing Manager
JACQUELINE JOHNSON Marketing Manager

The newly appointed Marketing Manager at Ferrari Maserati of Atlanta comes with a seasoned 6 year tenure involving Ferrari of Austin, Ferrari of San Antonio, Ferrari of Houston, and Ferrari of Mexico; of which her position encompassed coordinating special track days, Circuit of the Americas representation, customer appreciation events, and participating in international corporate activations, just to name a few. One of the highlights of Jacqueline’s career came when she coordinated a star-studded Formula One Gala where she secured an appearance with F1 Ferrari race car driver Kimi Raikkonen. Looking forward to the future, Jacqueline quotes, “I am so pleased to have been chosen to join the incredible team at Ferrari Maserati of Atlanta. With pride, professionalism, and a genuine love for what we do, I am confident that our services are founded on dedication and excellence.”

Our Ferrari Technicians

When it comes to our Service Team, good enough simply will not do. We employ only the top Ferrari Technicians with the finest pedigrees with Factory training, ASE Master Certifications, Ferrari Challenge Team experience, and that's just the beginning. Some think our Technicians are a bit too obsessed with Ferraris, but we know, for a vehicle as fine as this, you can never be obsessed enough.
Thomas McKellar Ferrari Technical Director & Master Technician
Thomas McKellar Ferrari Technical Director & Master Technician

If you follow Ferrari closely, you may have heard about the time Thomas won the U.S. Ferrari challenge and received the prestigious honor of being invited to the Ferrari factory in Italy to compete. Or how he was one of the first nine awarded the title of Ferrari Master Technician in 2007. But most of his clients just know Thomas as the trustworthy man who seems to know exactly what their Ferrari needs to run as perfectly as it did the day it rolled off the factory floor, sometimes even better.

Since joining Ferrari of Atlanta in 2001, he has worked on classic Ferraris, doing most of the Classiche certifications when they come in, including a Comp 512M (ex Pam racer), a 275 GTB/4 and several F40s. Considering nearly all Classiche certification cars are worth over $1m, Thomas truly feels honored to work with these Italian treasures.

- Awarded 2015 Finalist for Ferrari Technician of the World.
- Awarded 2015 Top Technician of the Year for Ferrari of The Americas.

Training and Certifications:
Ferrari North America Certified Master Technician 2007
A/C Certified Technician 1992
Ferrari Challenge Team experience
Represented the U.S. in Ferrari World Technician Competition in Maranello, Italy
ASE Certified Master Technician/L1

Richard Winfrey Ferrari Master Technician
Richard Winfrey Ferrari Master Technician

Richard’s love of Ferraris has taken him across the nation, and even to the Ferrari factory in Maranello, Italy. While he loves to learn about new models, his true passion is working with the rare, older models including a 1952 Ferrari 166, and his favorite, the 1967 P3/4. In fact, Richard even reached a career milestone when he serviced a 330 P3/4. Aside from being an accomplished Ferrari Technician, Richard did quite a bit of Ferrari driving instruction while at Ferrari of La Mesa. Ask Richard what his favorite thing about Ferrari is and you'll get a simple, yet passionate answer, “For me, there is nothing like experiencing the thrill these cars bring in their element the race track.”

Training and Certifications:
Ferrari North America Certified Master Technician 2007
ASE Certified Master Technician/L1
A/C Certified Technician 1992
Ferrari dealer employed since 1983
Ferrari Challenge Team experience

Ray Gilcher Ferrari Master Technician
Ray Gilcher Ferrari Master Technician

In his nine years at Ferrari of Atlanta, Ray has worked on models both new and old, including a 1969 365 GT 2+2. To complement his experience, Ray has completed "out of production" model training at Ferrari of North America for vehicles including the 308 to 360, the 288 GTO, F40, F5O, and Enzo. If you ask Ray why he enjoys working on older model Ferraris, he'll say it's because of their "character, ingenuity and simplicity."

Training and Certifications:
Maserati New Technician Introduction 2006
Maserati North America Registered Technician 2007
Maserati Basic Electrical 2007
A/C Certified Technician 2001
Certified Mercedes Benz Technician

Ryan Field Ferrari Technician
Ryan Field Ferrari Technician

As a child, Ryan spent countless hours watching races with his father always wishing he could, one day, be able to get close to his dream cars. And as he grew older, he realized his passion for cars could lead to a very fulfilling career. After receiving extensive training with Bosch Engine Management Systems, he soon recognized his skills would translate very well to Ferrari. Today, Ryan is living his dream as a key member of the Ferrari of Atlanta family. When asked what his favorite part of this job is, Ryan will answer with no hesitation, "I enjoy the opportunity to maintain cars that increase in value each year and challenging myself to make my work perfect."

Training and Certifications:
Associates degree in Applied Technology
Certification for all Audi models
Accredited Audi Advanced Diagnostic Technician
Hunter Alignment Trained
Certified Nissan Technician

Michael Roth Ferrari Service Writer
Michael Roth Ferrari Service Writer

When he was two years old, Mike's parents took him to see the Detroit Grand Prix. Little did they know this experience would be the beginning of a lifelong passion for Ferrari. Today, Mike serves as our Ferrari Service Consultant, where he lives out his childhood dream of working with one of Italy's most iconic automobile brands.

- Awarded 2015 Top Performers for CSI in the Nation.
- Awarded 2015 Top Performers for Mystery Shopper for Ferrari of North America.

Mario Heath Ferrari of Atlanta Detail Manager
Mario Heath Ferrari of Atlanta Detail Manager

Mario has a talent for making cars look good. He started detailing vehicles in 2000 at a local dealer and has grown into one of the best in the business. Mario loves Ferrari’s exceptional design and understands how special each vehicle is. That’s why he takes such great care in his work. It’s a care you can see in every Ferrari he touches.

Mario graduated from Esoteric Auto Detailing LLC in 2015 and qualified in all paint corrections and coatings. In other words, he knows how to bring out the true beauty in every Ferrari. Mario is the smiling face of our detail department and is always here to help.

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